Deepfake technology is becoming cheaper, easier to use, and increasingly available through criminal marketplaces. Security researchers are now reporting a 39% increase in online discussions related to "deepfake-as-a-service" offerings, where cybercriminals can purchase AI-generated voices, videos, and identities on demand. The trend is fueling a new wave of business fraud, impersonation scams, and social engineering attacks that can fool even experienced professionals. As deepfake tools become more sophisticated, organizations and individuals must rethink how they verify identities and protect themselves from increasingly convincing digital deception. READ FULL STORY